The Toy Box

COMPANY OVERVIEW
The Toy Box
is a retailer of toys, games and magic tricks. For over 30 years, it has successfully focused on traditional toys, while also providing a full range of new and vintage products to appeal to children and adults alike.

THE CHALLENGE
The Toy Box wants to expand their services onto a digital platform. Through their new website, they want to showcase all their products, while maintaining a brand image of tradition, fun and creativity.

THE SOLUTION
An e-commerce website that reflects The Toy Box's brand image and is easy to use.

TOOLS
UX Research, Surveys, Interviews, Contextual Inquiry, Competitive Analysis, Card Sorting, Information Architecture, User Flows, Usability testing, Sketching, Sitemap, Rapid Prototype, Mock up

DURATION
2 weeks

VIEW PROTOTYPE
https://invis.io/HM8RVV45C