The Toy Box
COMPANY OVERVIEW
The Toy Box is a retailer of toys, games and magic tricks. For over 30 years, it has successfully focused on traditional toys, while also providing a full range of new and vintage products to appeal to children and adults alike.
THE CHALLENGE
The Toy Box wants to expand their services onto a digital platform. Through their new website, they want to showcase all their products, while maintaining a brand image of tradition, fun and creativity.
THE SOLUTION
An e-commerce website that reflects The Toy Box's brand image and is easy to use.
TOOLS
UX Research, Surveys, Interviews, Contextual Inquiry, Competitive Analysis, Card Sorting, Information Architecture, User Flows, Usability testing, Sketching, Sitemap, Rapid Prototype, Mock up
DURATION
2 weeks
Getting to know the business
Understanding business + user goals
Market Analysis
User personas
Card sorting helped me evaluate the information architecture of the site.
Key insights from online card sorting where users participated and organized information into categories
User flow 1: Jason
User flow 2: Jenny
User flow 3: Daniel
This sitemap shows the basic structure of the website and three colored paths illustrate user flows of each user. (Jason, Jenny and Daniel)
Ideation and sketching: Modules and components
Ideation and sketching: Webpages
Wireframe: Homepage
Wireframe: Product summary page
Wireframe: Product detail page
Wireframe: Shopping cart and order summary
Wireframe: Payment and order confirmation
