The Toy Box is a retailer of toys, games and magic tricks. For over 30 years, it has successfully focused on traditional toys, while also providing a full range of new and vintage products to appeal to children and adults alike.
The Toy Box wants to expand their services onto a digital platform. Through their new website, they want to showcase all their products, while maintaining a brand image of tradition, fun and creativity.
An e-commerce website that reflects The Toy Box's brand image and is easy to use.
UX Research, Surveys, Interviews, Contextual Inquiry, Competitive Analysis, Card Sorting, Information Architecture, User Flows, Usability testing, Sketching, Sitemap, Rapid Prototype, Mock up
Key insights from online card sorting where users participated and organized information into categories
This sitemap shows the basic structure of the website and three colored paths illustrate user flows of each user. (Jason, Jenny and Daniel)