BART Navigation

THE GOAL
To help users navigate through BART stations efficiently without getting lost and making it to their destination on time.

THE CHALLENGE
Miranda Kay uses Bay Area Rapid Transportation (BART) to commute daily. She has trouble navigating through San Francisco BART stations. For instance, when she gets off at Montgomery BART station and takes the escalator up, she sees several options to exit. The green exit signs have street names on them but it is difficult for her to know which one is the closest to her destination.

THE SOLUTION
An add on feature built on the existing BART system map. This concept could be implemented on any existing BART apps or navigation apps such as Google Maps, City Mapper or Waze.

TOOLS
UX Research, Interviews, Storyboard, Contextual Inquiry, Competitive Analysis, Sketching, Rapid Prototype

DURATION
3 Days