Madison Reed is a San-Francisco based company that creates and sells hair color and care products that look and feel healthier. Their colors are not only salon-quality; they have a lower chemical profile than other brands. They value their customers’ health as well as their experience and business.
To improve customers’ experience on their website by better communicating the ease of at-home hair coloring and maintenance. To support the entire home color experience journey (color, protect, revive) of customers. Project focus in on the journey for first-time dyers and their maintenance between dyes.
Redesigned homepage, how-to-color-your-hair page, global navigation, icons along with a list of suggested features.
UX Research, Surveys, Interviews, Empathy map, Contextual Inquiry, Competitive Analysis, Personas, Usability testing, Sketching, User journey map, Rapid Prototype, Mock up, Visual design
Business goals are to educate her, provide resources for her, support her and provide a holistic experience. User goals are to learn about Madison Reed's products and services, find their perfect shade, learn how to color their hair at home and gain confidence to use the products correctly.
To know our users better, we created 3 types of surveys. One for people who color their hair frequently, one for those who wish to color their hair but are hesitant and one for Madison Reed's existing customers.
Keeping in mind Madison Reed’s friendly and supportive tone, we came up with some options for the global navigation.