Discover Madison Reed

COMPANY OVERVIEW
Madison Reed is a San-Francisco based company that creates and sells hair color and care products that look and feel healthier. Their colors are not only salon-quality; they have a lower chemical profile than other brands. They value their customers’ health as well as their experience and business.

THE CHALLENGE
To improve customers’ experience on their website by better communicating the ease of at-home hair coloring and maintenance. To support the entire home color experience journey (color, protect, revive) of customers. Project focus in on the journey for first-time dyers and their maintenance between dyes.

THE SOLUTION
Redesigned homepage, how-to-color-your-hair page, global navigation, icons along with a list of suggested features.

TOOLS
UX Research, Surveys, Interviews, Empathy map, Contextual Inquiry, Competitive Analysis, Personas, Usability testing, Sketching, User journey map, Rapid Prototype, Mock up, Visual design

DURATION
2.5 weeks

VIEW PROTOTYPE
https://invis.io/XR9CNVOWY