San Francisco Bicycle Coalition

COMPANY OVERVIEW
For over 45 years, the San Francisco Bicycle Coalition has been promoting the bicycle for everyday transportation to create a more livable and safe city. The SFBC wants a strategy and design to engage its members more frequently and give their members a sense of active contribution to SFBC's larger goals.

THE CHALLENGE
To increase engagement for SFBC members and also create a better dialogue between members.

THE SOLUTION
A holistic design strategy to bring member concerns to the front and center in order to increase ridership, member engagement and create a better dialogue between members and San Francisco Bicycle Coalition. The proposed solution includes suggestions to increase community outreach, redesigned eblast, stronger UI for website and mobile app concept.

TOOLS
UX Research, Surveys, Interviews, Empathy map, Contextual Inquiry, Competitive Analysis, Personas, Usability testing, Sketching, Wireframes, Rapid Prototype

DURATION
2 weeks

UX Design Strategy: We realized there were multiple ways to increase member engagement. Increasing community outreach will enable SFBC reach bikers in San Francisco, create awareness and demonstrate benefits of becoming a member. Creating an engaging eblast will get users excited and volunteer for events. Improving the user interface of the current website will show users where they fit in within the larger goals of the organization. Developing a mobile app will give active users an opportunity to share their experiences with other users for real time data aggregation.

Design Process

Understanding San Francisco Bike Coalition

Business Goals

User Goals

Key insights from our survey

Competitive Analysis

User personas

Holistic View: To resolve SFBC's problem we decided to approach the problem from 4 different angles. The first would be to increase community outreach to convince people like George to join. The second was to make emails more engaging. The third was to improve the user interface of the website and make it more member focused instead of SFBC focused. The fourth was a mobile app concept that would allow members to report issues, keep track of social events, and have a dialogue with other members as well as the organization.