San Francisco Bicycle Coalition

COMPANY OVERVIEW
For over 45 years, the San Francisco Bicycle Coalition has been promoting the bicycle for everyday transportation to create a more livable and safe city. The SFBC wants a strategy and design to engage its members more frequently and give their members a sense of active contribution to SFBC's larger goals.

THE CHALLENGE
To increase engagement for SFBC members and also create a better dialogue between members.

THE SOLUTION
A holistic design strategy to bring member concerns to the front and center in order to increase ridership, member engagement and create a better dialogue between members and San Francisco Bicycle Coalition. The proposed solution includes suggestions to increase community outreach, redesigned eblast, stronger UI for website and mobile app concept.

TOOLS
UX Research, Surveys, Interviews, Empathy map, Contextual Inquiry, Competitive Analysis, Personas, Usability testing, Sketching, Wireframes, Rapid Prototype 

DURATION
2 weeks