Word Generation

PROGRAM OVERVIEW
Word Generation teaches today's youth how to join the national conversation.

THE CHALLENGE
To improve user experience on the word generation download center website by simplifying the experience and making it easy for teachers to access the material. Branding and visual design for 72 units of the word generation weekly program. Each unit has five brief activities for ELA, Math, Science, and Social Studies related to a controversial topic of the week.

THE SOLUTION
Logo, color palette, icons, illustrations and layout for 72 units and responsive website design for word generation download center.

TOOLS
UX Research, Interviews, Contextual Inquiry, Personas, Usability testing, Sketching, Rapid Prototype, Mock up, Visual design